Most research can be divided into three different categories; exploratory , descriptive and causal. Each serves a different end purpose and can only be used in certain ways.
In the online survey world, mastery of all three can lead to sounder insights and greater quality information. Exploratory research is an important part of any marketing or business strategy. Its focus is on the discovery of ideas and insights as opposed to collecting statistically accurate data. That is why exploratory research is best suited as the beginning of your total research plan. It is most commonly used for further defining company issues, areas for potential growth, alternative courses of action, and prioritizing areas that require statistical research.
When it comes to online surveys, the most common example of exploratory research takes place in the form of open-ended questions. Think of the exploratory questions in your survey as expanding your understanding of the people you are surveying.
Text responses may not be statistically measureable, but they will give you richer quality information that can lead to the discovery of new initiatives or problems that should be addressed. Descriptive research takes up the bulk of online surveying and is considered conclusive in nature due to its quantitative nature. Unlike exploratory research, descriptive research is preplanned and structured in design so the information collected can be statistically inferred on a population.
The main idea behind using this type of research is to better define an opinion, attitude, or behaviour held by a group of people on a given subject. He should clearly define the population under study.
It uses methods like quantitative analysis of secondary data, surveys, panels, observations, interviews, questionnaires, etc. Descriptive Research concentrates on formulating the research objective, designing methods for the collection of data, selection of the sample, data collection, processing, and analysis, reporting the results.
The difference between exploratory and descriptive research can be drawn clearly on the following grounds:. Therefore exploratory research results in insights or hypothesis, regardless of the method adopted, the most important thing is that it should remain flexible so that all the facets of the problem can be studied, as and when they arise.
Conversely, descriptive research is a comparative design which is prepared according to the study and resources available. Such study minimises bias and maximises reliability. The material you sent have been so useful in my study,Keep it up To me as as a Masters scholar I appriciate.
Your email address will not be published. Save my name, email, and website in this browser for the next time I comment. Key Differences Between Exploratory and Descriptive Research The difference between exploratory and descriptive research can be drawn clearly on the following grounds: Research conducted for formulating a problem for more clear investigation is called exploratory research.
Research that explore and explains an individual, group or a situation, is called descriptive research. The exploratory research aims at the discovery of ideas and thoughts whereas the primary purpose of descriptive research is to describe the characteristics and functions.
The overall design of the exploratory research should be flexible enough so that it provides an opportunity to consider various aspects of the problem. It is intended to explore research questions, but its intent is not to offer final and conclusive solutions to existing issues. Exploratory research provides researchers with a better understanding of the problem, but the results of exploratory research are typically not useful for decision-making alone.
Exploratory research can provide significant insight into a given situation, as the objective is to gather preliminary information that will help define issues and suggest hypotheses. Exploratory research can be used in a variety of research methods, including: How can exploratory research be used in online surveys? Exploratory research takes the form of open-ended questions — questions where participants can leave responses in the format of open text comments.
Text comments may not be statistically measureable unless properly coded , but they will give you richer, more quality data that can lead you to uncover new initiatives or issues that should be addressed.
• Descriptive research, being quantitative in nature, is restrictive in terms of open ended questions, which can be better answered using exploratory research. • Flexibility of design is offered by exploratory research more than by descriptive research.
The major difference between exploratory and descriptive research is that Exploratory research is one which aims at providing insights into and comprehension of the problem faced by the researcher. Descriptive research on the other hand, aims at describing something, mainly .
Exploratory research is defined as the initial research into a hypothetical or theoretical idea. This is where a researcher has an idea or has observed something and seeks to understand more about it. Exploratory research implies an exploration led for planning an issue for all the more clear investigation. Intention: The main objective of descriptive research is to define the functions and characteristics.
Descriptive research attempts to explore and explain information often discovered through exploratory research. When it comes to a company, this could relate to a business purchase, a product type. Exploratory research design does not aim to provide the final and conclusive answers to the research questions, but merely explores the research topic with varying levels of depth. It has been noted that “exploratory research is the initial research, which forms the basis of more conclusive research.